Tag: marketing

Why the right branding is so important for your retail products business

packagingMany marketing specialists talk about the importance of branding. All of these experts stress the need of being able to come up and promote your brand when you’re starting a product line or an enterprise. But why exactly is a branding an important aspect of marketing ?

Brand refers to a phrase, word, symbol, or any other characteristic that identifies a product or service as separate from those of other sellers. Brand positioning refers to customers’ capability to position and identify the brand under different circumstances and link to the brand name, sign, and so on to certain relations in memory.

When you start marketing your company, product or services to various markets you will want to make sure that people know about the product or business and this is what you need branding for. It is through branding that people will remember and distinguish you from other companies. You can stand out from the rest just by having strong brands branding.

What is packaging and how does it relate to branding?

Packaging ensures the product is protected while on the distribution channel or during storage, this is obvious benefits of packaging, but there are more and more important functions of packaging.

In today’s competitive business world, packaging is seen as a major approach to gaining competitive advantage. Packaging help customers to recognize and associate products with a specific brand. Businesses have started finding techniques to sell their products through better and attractive designs and packaging. Attractive packaging designs and labels not only protect the products from damages but they are also essential in grabbing the attention of the consumer.

Reasons to branding

The brand is what you use to catch the attention of your intended market. Aside from the name, there is also what you call the tagline. The tagline is a very short statement that is put alongside the brand logo. It is very short, just a few words long, but it’s also very powerful. The tagline is used to drill into the consumer’s minds what you have that will benefit them.

Competitive advantage. Having a strong brand will give your products or business a competitive edge. When you have a well-positioned brand, it means when the consumers think about a problem you product solves they will directly relate to you and your business, and this increases the likelihood of the customers purchasing from you.

Customer loyalty. Customers want to relate with a strong brand, and you will be the first preference whenever they want to purchase a product. A Strong brand will help in the process of acquiring loyal customers.

When you have branded, you will realize that many people take note of it and remember the business as opposed to having an advert sitting in amongst a whole lot of other ones in a magazine or on a website. There are many advantages of branding a business compared to having a generic business that is the same as the other businesses.

When you choose to get branding for your company you should have it professionally designed. This will make sure that you get the correct marketing strategies and that you choose the appropriate colors and font. If you do this, you will make your branding even more visible and easy for people to see and read.

How eCommerce is changing today

The eCommerce world today is largely dynamic but definitely a major and important part of our modern business world. Being directly affected by the ever growing world of technological advancements, we have seen great differences in the way we conduct transactions and marketing of our products and even majorly changing the way we make purchases. Following introduction of aspects such as online shopping, it is no doubt that business has become easier and way more convenient for the 21st century man. With over 3 billion users and more projected users, the internet is quickly becoming the modern man’s business platform.

With all these changes, it is important to note some of the aspects we owe all this to some of them being:

1. Mobile banking- Gone are the days when you would have to go to a bank to withdraw money for other transaction. The invention of mobile banking made sure that you now don’t have to carry any cash around but instead conduct your transactions just by some few clicks on your mobile device with the creation of services like PayPal that support this.

2. Social media marketing- For the success of a business, it is clear that the public needs to know what, where and how tour business operates and the best way to do this is through social media. The larger population of the world is active on various social media platforms and therefor it’s only logical that the best and largest audience for your products would be there.

3. Real time analytics- The technology has come in to offer suggestions based on user browser history and trends on what a user may be interested in saving the time to browse for hours to find what you want. An example would be Randy Culpepper, the Digital Analytics and Data Science Senior Manager of LiveArea, The PFSweb Agency.

4. Messaging applications- The advancements in technology has seen basic communication applications being turned into platforms used for services like making hotel reservations and booking Uber rides changing the whole dynamic of the traditional process of doing so.,

5. Responsive websites- Advancements in web development has seen the creation of websites that work interactively with the user to give suggestions and notify them of new products and offers in real time.

6. Online shops- We can now shop online and have goods delivered right at our doorstep. With the development of web based applications that support ordering of products and having them delivered to you with pay on delivery mechanism making the service all that much convenient.

7. Inventory management- eCommerce now has adapted to new ways of working inventories that make inventory management easier than ever before. With just a few clicks, you can have a detailed copy of all your inventories making it simpler to conduct business

Combined with other trends like, beacon technology, flash sales, integrated delivery mechanisms among others, we can come to a valid conclusion that the potential of ecommerce is infinite.

These are just some among the many other trends in our growing world that every business oriented person should put to use if they wish to succeed in the business industry now. Though a jungle, the business industry can easily be conquered by individuals utilizing ecommerce as a front for their businesses.