The Most Interesting eCommerce Statistics of 2017

One of the most popularly conducted activities on the Internet is eCommerce. It is the purchase and sale of goods and service through dedicated websites. Studies have indicated that the Internet is the first option for consumers who are searching for specific goods and services. As such, millions of dollars are exchanged in this industry every day. ECommerce relies on an infrastructure combination of online stores, monetary transaction methods as well as a variety of delivery strategies.

This online activity is divided into two main categories. These are Business to Consumer (B2C), Consumer to Consumer (C2C) and Business to Business (B2B) eCommerce. Seeing as this industry is one of the biggest parts of activity in the World Wide Web, here are some interesting statistics of eCommerce.

A collection of eCommerce statistics

40% of the entire Internet is dedicated to eCommerce This is where goods and services are bought and sold through desktop computers, laptops, smartphones and tablets. This sector of the Internet has more than 1 billion individual online buyers and is always growing.

The most popular eCommerce platform on the Internet is Amazon – It is based in the United States. Closely following it are competitors from Asia such as and Rakuten. These platforms deal in Business to Consumer (B2C) eCommerce. On the other hand, eBay is a platform which allows for Consumer to Consumer (C2C) eCommerce.

Interestingly, 71% of shoppers trust that they will get a better deal on the Internet than in physical stores. Moreover, out of all the people who frequent the Internet 80% have bought something online. 50% of these have made multiple online purchases.

Cyber Monday

Thanks to the Internet, special purchasing days have emerged. An outstanding example is Cyber Monday. Expected to be observed on November 27th this year, electronics and computer accessories are sold with major discounts in online stores on this day. Cyber Monday 2013 was the biggest eCommerce sale day of all time. A total of US$ 1.7 billion was spent in eCommerce on that day.

One of the advantages of online shopping is that you can compare the prices of a product across various online stores. You can also compare two or more products quite easily too. According to statistics, 36% of online shoppers spend more than half an hour comparing products. 65% spend approximately 16 minutes doing the same.

Generational differences in relation to eCommerce

The eCommerce industry is growing at a rate of 23% every year. Various generations of people exhibit different shopping habits in relation to eCommerce. 67% of all millenials prefer to shop online. Moreover, 56% of generation X people prefer to shop on the Internet than in physical stores. An interesting statistic is that 41% of baby boomers click to purchase without comparing products. 28% of seniors do the same. “As we’ve moved more of our promotional product operations online through eCommerce, our business has grown tremendously, and many manufacturers have to start doing the same as they’re relying on old and outdated advertising models”.

ECommerce is always growing and evolving. This is made possible by adaptations in consumer behavior, technology and trends. This industry is growing more sophisticated every day. Mobile devices are also transforming eCommerce because more shopping is being done from smartphones and tablets. In addition to that, it is now much easier for businesses to set up blogs, websites and stores to sell their products or services. eCommerce is a highly dynamic sector that is highly promising.

Are You a Health Junky?

From innovative appliances for the kitchen tasks to electronic gadgets for day-to-day use, we simply love gadgets of every kind. Similarly, cool wearable gadgets are being engineered these days for runners, hikers and gym bunnies. These gadgets have become a rage because of their outstanding features and the way they make your exercise more fun. The power of gadgets is gradually changing the perception that working out isn’t fun. Once you throw one or two gadgets into the mix while working out, you can completely transform even a downright boring session in the gym.

Are you an ardent gym-goer, look out for these cool gadgets and make your working out incredibly awesome.

Sony NWZ-W273 Walkman:

Whether you detest running or plumbing the depths of a swimming pool alone seems boring to you, you can always look up to this ingenious Walkman by Sony. With 4 GB storage and bold audio, this amazing gadget is going to rock your sessions exceptionally. It is more like wearing a Bluetooth headset whose battery will last for about eight hours.

Savfy Neckband Foldable Bluetooth 4.1 Headphone:

With the standby time of up to 300 hours and secured earbuds, this foldable Sports Wireless Bluetooth Headphones lets you enjoy your music when you are busy playing or working out in the gym alone. It saves you from the unnecessary hassles of dangling wires all over you. It produces a dynamic sound and gives you an amazing music experience no matter where you are.

Finis Neptune:

What could be more motivating than your favorite music when you want to run or cycle an extra mile? This amazing Finis Neptune is the coolest wearable gadget which will encourage you to swim your last lap. This swimming goggle is a device that uses bone conduction audio designed to relay music to your ears without any earbuds.

Paid Marketing Tools You Should Use For Your Business

Google Docs Tools

Research Tool – The new tool that Google Apps have just rolled out can be used in a couple of ways. If you are searching for a topic, click the ‘Tools’ tab at the top of your document and thereafter select RESEARCH. As a sidebar on the right of your document appears, you can start searching in the same way as you would have done from Google’s homepage. Of course, here it much faster.

On the other hand, you can highlight a word in your document, followed by selecting ‘Research’ which will return search results predominantly related to the word that has been selected.

Toolbars – There are toolbars galore as well as browser extensions and bookmarks out there to assist you in your SEO deals with information on topics that range from PageRank to Domain Authority, Broken Links, PPC data, etc. Here are a few of these.

However, some of these extensions are known not to play well together and so you may need to enable/disable these individually to get the desired result.

Free PPC / Advertising Tools (Gift Vouchers)

Even though it may sound funny to to see a gift horse in the face or for that matter, free tools for unambiguously paid services, but nevertheless, they are there for you to see, especially if you intend to impress others with a quick burst of traffic.

Incidentally, you may not links for these since you need to get AdWords vouchers either by signing up or picking one up from an advertiser with an agency account while the sundry social media advertising vouchers are available for the mere asking, such as:

Adwords Vouchers ($80-$100) most common

Specific Inquiries into Social Networks also result in Vouchers that include StumbleUpon, Facebook, LinkedIn, Reddit, etc.

Free Social Media Marketing Tools

Amazingly enough, not only these are available literally dime a dozen, but at the same time they literally speak for themselves. Here are few of these.

Buffer- Tweets at the best time of the day from a queue of your tweets

Followerwonk – Amazing analytics tool for Twitter, more drilldown methods than you could even imagine, and a lot of its features are available for free.

MarketMeSuite – Nice alternative to Tweetdeck with a more forceful focus. Find and follow users who use specific keywords in their tweets.

Tweetdeck – The standard in social media dashboards; there are better ones out there, but not many, and fewer are free.

Bitly – The most widely used URL shortener with built-in analytics.

Free Analytics Tools

Even though there are quite a few options for website analytics but not very many free choices like some of these described below.

Google Analytics- The most forceful free analytics suite on the web.

AdWords Keyword Tool – Traffic starts for nearly every imaginable keyword, even though there are rumors that the traffic estimates are inaccurate.

Wordstream- Wordstream can be a bit limited from its free side, but it’s a powerful tool.

Wordtracker – A lot like Wordstream; pretty limited, but free and not-Google.

Domain Samurai – No doubt, it pulls from Google’s data, but it has a few smart filtering options that could help you find some good long-tail phrases. Moreover, its free too.

Free Email Marketing Tool

Mailchimp – I’d mention other options if there were any that were even close to as good as this. To be honest about it, this service rocks and the basic plan is free. The advanced plans are pretty reasonable too, and the added features are fantastic.

Windward system five software

If you have a small business you can improve the services you offer t your customers. There is software in the market that you can download for ease of use. One such software is the windward system five. It offers a flexible, affordable, purchasing inventory, reporting capabilities and an integrated financial management. It is designed for small business owners. Using this software can take your retail business to the next level. It helps in keeping track of your store transactions including taxes, sales, gross profit, customer details, label printing and staff actions.


The Windward system five is one f the newest software that is suitable for small and midsized business to control their business operations. The software provides an accounting package that has a real time inventory management. It also has numerous features that you can enjoy by using this software. One of the features is signature capture option. The option helps to reduce the duplicate paperwork and invoices. POS barcode support is the other feature and it works with several scanners in the market. The software also allows you to add or subtract switches. Therefore, you can easily customize your program to meet your business practices.


Easy to use

It is easy to learn how to operate system five. All you have to do is just to use point can click. However, you can also make use of bar code scanners, keyboards; weigh scales and even macro keyboards. If you are using windows, then you will have an easier time to navigate system five. You can find your way out easily. It is easy and even someone who do not have any accounting background can use it. The best thing about the software is that it does not need any special skills or training to use.

Reduced cost

Given that you do not have to train any of your employees, you can save money. Furthermore, you can save on time given that the software is easy to use. You also do not have to worry about errors as a result of re-entering the information. Therefore, you will only need to spend money getting this software. Your staff will not have any problem adjusting to the use of the windward system five.

Increase sales

If you want to increase sales, then you should think about getting the system five software. Not only will you be able to serve many customers but the customers will also be committed once they place an order. Therefore, you increase the opportunity to grow your business.

Whether you are just getting started or you are established; the importance of keeping good accounting records cannot be stressed out enough. Therefore, it is vital that you go for software that will not give you a difficult time. The windward system five software is all you need to keep track of your business. Do not hesitate to get it and you will be amazed at the benefits it will bring your business. Go ahead and give it a try and see your business blossom.

Why the right branding is so important for your retail products business

packagingMany marketing specialists talk about the importance of branding. All of these experts stress the need of being able to come up and promote your brand when you’re starting a product line or an enterprise. But why exactly is a branding an important aspect of marketing ?

Brand refers to a phrase, word, symbol, or any other characteristic that identifies a product or service as separate from those of other sellers. Brand positioning refers to customers’ capability to position and identify the brand under different circumstances and link to the brand name, sign, and so on to certain relations in memory.

When you start marketing your company, product or services to various markets you will want to make sure that people know about the product or business and this is what you need branding for. It is through branding that people will remember and distinguish you from other companies. You can stand out from the rest just by having strong brands branding.

What is packaging and how does it relate to branding?

Packaging ensures the product is protected while on the distribution channel or during storage, this is obvious benefits of packaging, but there are more and more important functions of packaging.

In today’s competitive business world, packaging is seen as a major approach to gaining competitive advantage. Packaging help customers to recognize and associate products with a specific brand. Businesses have started finding techniques to sell their products through better and attractive designs and packaging. Attractive packaging designs and labels not only protect the products from damages but they are also essential in grabbing the attention of the consumer.

Reasons to branding

The brand is what you use to catch the attention of your intended market. Aside from the name, there is also what you call the tagline. The tagline is a very short statement that is put alongside the brand logo. It is very short, just a few words long, but it’s also very powerful. The tagline is used to drill into the consumer’s minds what you have that will benefit them.

Competitive advantage. Having a strong brand will give your products or business a competitive edge. When you have a well-positioned brand, it means when the consumers think about a problem you product solves they will directly relate to you and your business, and this increases the likelihood of the customers purchasing from you.

Customer loyalty. Customers want to relate with a strong brand, and you will be the first preference whenever they want to purchase a product. A Strong brand will help in the process of acquiring loyal customers.

When you have branded, you will realize that many people take note of it and remember the business as opposed to having an advert sitting in amongst a whole lot of other ones in a magazine or on a website. There are many advantages of branding a business compared to having a generic business that is the same as the other businesses.

When you choose to get branding for your company you should have it professionally designed. This will make sure that you get the correct marketing strategies and that you choose the appropriate colors and font. If you do this, you will make your branding even more visible and easy for people to see and read.

How eCommerce is changing today

The eCommerce world today is largely dynamic but definitely a major and important part of our modern business world. Being directly affected by the ever growing world of technological advancements, we have seen great differences in the way we conduct transactions and marketing of our products and even majorly changing the way we make purchases. Following introduction of aspects such as online shopping, it is no doubt that business has become easier and way more convenient for the 21st century man. With over 3 billion users and more projected users, the internet is quickly becoming the modern man’s business platform.

With all these changes, it is important to note some of the aspects we owe all this to some of them being:

1. Mobile banking- Gone are the days when you would have to go to a bank to withdraw money for other transaction. The invention of mobile banking made sure that you now don’t have to carry any cash around but instead conduct your transactions just by some few clicks on your mobile device with the creation of services like PayPal that support this.

2. Social media marketing- For the success of a business, it is clear that the public needs to know what, where and how tour business operates and the best way to do this is through social media. The larger population of the world is active on various social media platforms and therefor it’s only logical that the best and largest audience for your products would be there.

3. Real time analytics- The technology has come in to offer suggestions based on user browser history and trends on what a user may be interested in saving the time to browse for hours to find what you want. An example would be Randy Culpepper, the Digital Analytics and Data Science Senior Manager of LiveArea, The PFSweb Agency.

4. Messaging applications- The advancements in technology has seen basic communication applications being turned into platforms used for services like making hotel reservations and booking Uber rides changing the whole dynamic of the traditional process of doing so.,

5. Responsive websites- Advancements in web development has seen the creation of websites that work interactively with the user to give suggestions and notify them of new products and offers in real time.

6. Online shops- We can now shop online and have goods delivered right at our doorstep. With the development of web based applications that support ordering of products and having them delivered to you with pay on delivery mechanism making the service all that much convenient.

7. Inventory management- eCommerce now has adapted to new ways of working inventories that make inventory management easier than ever before. With just a few clicks, you can have a detailed copy of all your inventories making it simpler to conduct business

Combined with other trends like, beacon technology, flash sales, integrated delivery mechanisms among others, we can come to a valid conclusion that the potential of ecommerce is infinite.

These are just some among the many other trends in our growing world that every business oriented person should put to use if they wish to succeed in the business industry now. Though a jungle, the business industry can easily be conquered by individuals utilizing ecommerce as a front for their businesses.