Category: Main

The all-new Fitbit Alta HR

Fitbit is a revolutionary piece of wearable tech that had become an instant hit with fitness enthusiasts from all across the globe. The new health and fitness software enables it’s users to keep a track of their fitness progress by effectively monitoring the wearers’ activity throughout the day.
The Fitbit device is comfortable to wear on a wrist of any size and can be easily linked to the users’ smartphone or laptop as well. All the user needs to do is download the official Fitbit app provided by the company onto their devices to begin tracking their activity.

The newest version of the Fitbit device is the Alta HR, which unlike the previous versions mainly measures the health levels of the individual and is also designed to help enhance the overall well-being of the wearer. The new device has many of the old functions that its predecessors had
like movement and activity tracking, but the main feature of the Alta HR is its ability to help the user manage their weight properly, set daily goals to monitor progress and most importantly, it analyzes their sleeping patterns.

The new device itself had undergone a complete makeover which is quite apparent if you had bought the initial versions of the Fitbit. The new Alta HR has a sleek and thinner design. It also has the classic sporty look of any health and fitness device to match any exercise outfit. However,
people are not buying the new Fitbit Alta HR just because it looks good on your wrist while training. Apart from helping people live achieve their daily fitness goals, the new Fitbit focuses on the complete wellness of a person, including their sleep stages and daily diet.

This Fitbit is one the only devices that helps give valuable information about the users sleep patterns, so that they live more healthy and fuller lives. The device tracks the users’ heart-rate during the night and gives an accurate report on the quality of sleep the person received next
morning. As every living person needs to have a good night’s sleep in order to perform at the optimum level the next day, this feature has been well-received by many tech-savvy customers. Additionally, the device does have some other exciting features that make it one of the most popular wearable fitness tech devices available till date.

For starters, the device actually encourages users to be more active by sending them frequent vibration alerts to tell them that they need to continue walking or do some activity. Many studies have shown that sitting at one single place for long periods of time can adversely affect a
person’s back and posture. Not to mention their energy levels. So the device plays its part in reminding people to get up from their office chairs or bean bags and go for a quick walk outside.The Fitbit app also has a gamify type of function, where the user can challenge their friends or relatives to various fitness goals and compare the stats at the end of the challenge.

In case, you already are into certain fixed fitness regimes like yoga for instance, then you can easily log your exercises into the app to monitor that activity. However, what really makes the new
Fitbit Alta HR really stand out is the new sleep tracking technology that has been incorporated into all Alta HR devices to promote a healthy 6 to 8 hours of sleep. With all these incredible features the current price tag of around $150 for the device seems pretty reasonable. It is a price that many fitness geeks out there would be willing to pay for tech wear that does a great job in helping them live a better and healthier lifestyle.

What is the future of shipping goods to customers?

Back in the nineteenth century, shipping took a long time. Mail shipped (quite literally in a ship) from the US could take up to 14 weeks to reach Europe, and the Atlantic crossing was subject to the vicissitudes of wind and weather. In addition, historians of this era have found that in general mail ships would take a fortnight longer to make any kind of long journey when compared to the more streamlined merchant ships. In sum, just 200 years ago, you would be waiting a very long time for any package.

Nowadays, the story is very different. Transatlantic airmail can take just 3 days in total, whilst many interstate services ship on a same day basis provided that the customer has ordered early enough in the morning. Streamlined freight routes, the powering of container ships using a combination of efficient technology and fossil fuels and (of course) the invention of aircraft for airmail have all contributed to this dramatic reduction in shipping times across the world. Shipping times have gone from weeks or months to days or even hours thanks to advancements in human technology. But what is the future of shipping goods to consumers? There may well be a few changes on the horizon.

Factors driving changes in shipping times and methods.

In 2016, we saw the first container shipping company to file for bankruptcy since 1986. This company was South Korea’s Hanjin Shipping. This is part of a wider pattern of decline in the container shipping industry, which is partly driven by environmental factors. Many recent articles have been published citing the statistic that 9 container shipping companies are responsible for most of the fossil fuel driven pollution in the world today. With the aviation and container shipping industries facing increasing pressure both from dedicated environmental groups and from ordinary consumers, many companies are seeking alternative shipping methods for their goods.

What does the future of shipping look like?

Many commentators believed that the advent of the internet would spell the end of conventional mail and shipping. Why would people post letters and mail each other packages when they could just communicate online, instead? These commentators were proved wrong: the lure of the handwritten letter or special birthday package remains as strong as it ever was and the web has facilitated a growth in the shipping industries as more and more people order goods online. As a result, advertising companies spent 13.9% more on direct mail in 2017 than they did in 2016. The future of shipping thus looks larger than ever before.

Shipping by drone?

Using large numbers of drones to ship goods to customers could be an excellent way to deal both with the increased demand for shipping and with the increased consumer desire for shipping services that are both efficient and eco friendly. It has recently become known that Amazon has been piloting a drone delivery scheme for some time now, and we could soon see it rolled out onto our streets.


Another option to increase shipping efficiency and environmental friendliness in the future is one which is already being rolled out by companies such as Amazon. This scheme involves using several different warehouses dotted throughout a given region rather than relying on one central warehouse.

Cool branding and packaging ideas for your company to effectively beat competition

The current business environment has a lot of competing companies. Many companies are fighting to be a head in terms of controlling a wider customer base. This may not be easy especially if you are are new in the market. There are, however, many ideas you can use in both branding and packaging that can help you be way above you competition. Once you are able to control a large portion of the market, then you can comfortably say that your business is able to forge ahead.

Some of these branding and packaging ideas include:

These will enable your customers be able to conveniently shop from your stores. With happier customers, you are able to increase the volume of sales thus ensuring you are able to continually make profits. These bags can also be used as a very affordable advertisement media. Beautifully print the name of your company, your contacts, the products you deal in among others on this packaging bag. When your customers walk with these bags around, they are able to create curiosity among the potential customers who may end up buying you products. This way, you are able to increase your customer base thus being able to sell more above you competitors.

Make your brand about your customers. Use colors they can identify with, a logo that stands out and a mission statement that the customers are able to feel is all about them. This increases their loyalty towards what you offer. Make yourself separate from your competition. This enables the customers know who you are and identify with you.

A reputation is built by offering the best to your customers. Make yourself reliable and increase you level of credibility. Most people always want to identify with companies with a larger than life respect and recognition. Have personnel who deliver professionally and are believable. This way, you are able to not only retain your current customers, but also attract new ones from your competitors who will still be delivering substandard commodities.

You need to give your customers a reason to purchase from you rather than you competitors. Find out exactly what your customers want. It may be flexible services, lower prices or the latest commodities. Once you identify what your customers want and you are able to satisfy that exact need that they have, you are able to endear yourself to them thus increasing their level of loyalty. This is to the advantage of your company and to the disadvantage of your competitors.

The customers needs and mentality are dynamic. They keep changing from one time to another. If you do not change to meet their needs and handle their mental belief, then you will find it very difficult to retain them or having more of them coming to your business. Re-brand as time progresses. Be trendy and more fashionable in your adverts and packaging. Capture the minds and imaginations of you customers beyond what your competitors are able to do.

How To Design and Sell A Product From Scratch

Every product that is being sold today was once an idea that was on someones mind.The process of designing an idea of a product into a final product that can eventually lead to profitability is not an easy thing.Proper care has to be taken to ensure that it actually becomes a success.This requires hard work, patience, commitment and great focus.The process can be divided into stages highlighted below:


You must know the product you want to design and your target customers.This will help you know the level of competition the product you want to launch you is likely to face.This will go a long way into helping you know how to creatively design your commodity in a more attractive way so as to have an edge over your competitors.
It is important to know if the idea of the product you will have returns on investment.
It is important to note that the product idea will not be perfect.It is thus essential to be patient and focused for long term success of your product.Resist the urge to be an overnight success.


Designing a startup idea when you are alone may be a very difficult thing.You need to find like-minded people who will enable your idea take off.Get advise from entrepreneurs whose start-ups have gown into great success.Get people who can properly market your product.This will require you to get people who can properly convince your potential customers to buy into your idea being that people do not easily buy into new ideas if not properly persuaded.
It is important to get people who will be ready to give you timely and genuine advice during your low moments since such moments will obviously be there from time to time during your start-up period.


It is important to follow the right legal channels and patent your idea.This is to avoid someone stealing your idea and claiming it is theirs in future or those who may one day claim you stole their idea once your product becomes big and successful in future.At this point, it is important to get the services of the right attorney to help you in the process of legalizing your product.


A source of finance for your product is important.No idea can kick off without enough financing.You may not have saved enough to enable you finance the business on your own.It is thus important important to find an investor who will buy into your idea and be willing to finance you.This will definitely not be easy.You will need to exhaustively explain to them the returns they will get for their investment into your product.


Do not take too long to finally launch your idea.This is because someone else may take advantage and launch a product that is close to yours thus taking up your niche.Proper timing is hence important when designing and eventually launching your product.

Do regular reviews of your progress and make adjustments when necessary.This makes the success of your product more achievable.

3 Pitfalls To Avoid When Starting A Partnership

One of the most common trends in the current business world is entrepreneurship. People, in large numbers, are understanding the importance of starting and maintaining your own business instead of finding a company or organization where you can be hired. However, even though a very large number of people are starting their own businesses every single day, very few business go through and succeed. Some don’t even make it to their first year which is very confusing considering that it seems very easy. Well, the fact of the matter is that starting a business comes with its own challenges, downfalls and other complications which most people fail to see.

One of the most common ways to start a business is finding a partner with whom you share profits, losses and expenses. Unfortunately, more than half of businesses that start out as partnerships fail. The reasons for these failures are pretty devastating and most people wish they had known about them earlier and had ways to avoid them avoided them. Fortunately, if you are reading this, you have that advantage. Some of these pitfalls are very easily avoidable. Failure to avoid them will definitely lead to the fall of your business which will be devastating.

Ignoring the importance of a contract
Once you start your business with a certain partner, it is important to understand that there is a probability that you might lose everything you put into it because of your partner. There have been many cases of people who fail to put their partnership agreements into a contract only to end up with no profits because their partner took everything for themselves. It does not matter whether it is a friend or family member, failure to have them sign a contract binding you two to the business leaves you at a very vulnerable and risky state. Make sure you have it in writing.

Rushing in blindly
New businesses require a lot of dedication, effort and concentration in order to thrive. Failure to provide your business with these three attributes will lender your efforts worthless. Before you and your partner decide to start the business, it is important to look into every detail of the business, to observe the trends and the possible failures that await you ahead. It is very crucial for your business that you take into consideration other businesses like yours that did not succeed and the reasons why they did not succeed.

Choosing the wrong partner
Your partner will have to be there when the business starts and through all the troubles you will face with the business. Most people do not consider their partner’s character and habits. Your business partner should be a person you want to start your business with because of their vision of the business not just because they can afford to bring in the amount of capital you need. Compare your dedication to the business and make sure you take into consideration what they will bring to the business. Some will lead you to trouble because they are not passionate or as hardworking as you are.

The Most Interesting eCommerce Statistics of 2017

One of the most popularly conducted activities on the Internet is eCommerce. It is the purchase and sale of goods and service through dedicated websites. Studies have indicated that the Internet is the first option for consumers who are searching for specific goods and services. As such, millions of dollars are exchanged in this industry every day. ECommerce relies on an infrastructure combination of online stores, monetary transaction methods as well as a variety of delivery strategies.

This online activity is divided into two main categories. These are Business to Consumer (B2C), Consumer to Consumer (C2C) and Business to Business (B2B) eCommerce. Seeing as this industry is one of the biggest parts of activity in the World Wide Web, here are some interesting statistics of eCommerce.

A collection of eCommerce statistics

40% of the entire Internet is dedicated to eCommerce This is where goods and services are bought and sold through desktop computers, laptops, smartphones and tablets. This sector of the Internet has more than 1 billion individual online buyers and is always growing.

The most popular eCommerce platform on the Internet is

Are You a Health Junky?

From innovative appliances for the kitchen tasks to electronic gadgets for day-to-day use, we simply love gadgets of every kind. Similarly, cool wearable gadgets are being engineered these days for runners, hikers and gym bunnies. These gadgets have become a rage because of their outstanding features and the way they make your exercise more fun. The power of gadgets is gradually changing the perception that working out isn’t fun. Once you throw one or two gadgets into the mix while working out, you can completely transform even a downright boring session in the gym.

Are you an ardent gym-goer, look out for these cool gadgets and make your working out incredibly awesome.

Sony NWZ-W273 Walkman:

Whether you detest running or plumbing the depths of a swimming pool alone seems boring to you, you can always look up to this ingenious Walkman by Sony. With 4 GB storage and bold audio, this amazing gadget is going to rock your sessions exceptionally. It is more like wearing a Bluetooth headset whose battery will last for about eight hours.

Savfy Neckband Foldable Bluetooth 4.1 Headphone:

With the standby time of up to 300 hours and secured earbuds, this foldable Sports Wireless Bluetooth Headphones lets you enjoy your music when you are busy playing or working out in the gym alone. It saves you from the unnecessary hassles of dangling wires all over you. It produces a dynamic sound and gives you an amazing music experience no matter where you are.

Finis Neptune:

What could be more motivating than your favorite music when you want to run or cycle an extra mile? This amazing Finis Neptune is the coolest wearable gadget which will encourage you to swim your last lap. This swimming goggle is a device that uses bone conduction audio designed to relay music to your ears without any earbuds.

Misfit Shine:

Misfit Shine, an activity tracker, is an all-in-one solution because it is a bracelet, a pendant and you can also keep it in your pocket in case you don’t want to wear it. You can set daily goals on your iOS device and keep track of your activities using this device. It is a waterproof gadget, and so you can dive in for a lap without worries.

Withings Thermo:

Read your temperature in two seconds using the sixteen inbuilt sensors of this outstanding health gadget. You can connect to an app via WiFi and keep track of your readings through this app. It is a cool gadget to give you the accurate temperature of your body before and after work out.

nPower PEG:

You are hiking in the wilds and listening to your favorite music, but suddenly your music device dies. How would you refuel your phone? Well, this power energy generator with a USB 2.0 output is the need of every other gadget. Place it vertically in your backpack or handbag and use every time your gadgets run out of energy.

These cool gadgets are a must for every fitness freak. They are fun and incredibly amazing because of their features.

Paid Marketing Tools You Should Use For Your Business

Google Docs Tools

Research Tool – The new tool that Google Apps have just rolled out can be used in a couple of ways. If you are searching for a topic, click the ‘Tools’ tab at the top of your document and thereafter select RESEARCH. As a sidebar on the right of your document appears, you can start searching in the same way as you would have done from Google’s homepage. Of course, here it much faster.

On the other hand, you can highlight a word in your document, followed by selecting ‘Research’ which will return search results predominantly related to the word that has been selected.

Toolbars – There are toolbars galore as well as browser extensions and bookmarks out there to assist you in your SEO deals with information on topics that range from PageRank to Domain Authority, Broken Links, PPC data, etc. Here are a few of these.

However, some of these extensions are known not to play well together and so you may need to enable/disable these individually to get the desired result.

Free PPC / Advertising Tools (Gift Vouchers)

Even though it may sound funny to to see a gift horse in the face or for that matter, free tools for unambiguously paid services, but nevertheless, they are there for you to see, especially if you intend to impress others with a quick burst of traffic.

Incidentally, you may not links for these since you need to get AdWords vouchers either by signing up or picking one up from an advertiser with an agency account while the sundry social media advertising vouchers are available for the mere asking, such as:

Adwords Vouchers ($80-$100) most common

Specific Inquiries into Social Networks also result in Vouchers that include StumbleUpon, Facebook, LinkedIn, Reddit, etc.

Free Social Media Marketing Tools

Amazingly enough, not only these are available literally dime a dozen, but at the same time they literally speak for themselves. Here are few of these.

Buffer- Tweets at the best time of the day from a queue of your tweets

Followerwonk – Amazing analytics tool for Twitter, more drilldown methods than you could even imagine, and a lot of its features are available for free.

MarketMeSuite – Nice alternative to Tweetdeck with a more forceful focus. Find and follow users who use specific keywords in their tweets.

Tweetdeck – The standard in social media dashboards; there are better ones out there, but not many, and fewer are free.

Bitly – The most widely used URL shortener with built-in analytics.

Free Analytics Tools

Even though there are quite a few options for website analytics but not very many free choices like some of these described below.

Google Analytics- The most forceful free analytics suite on the web.

AdWords Keyword Tool – Traffic starts for nearly every imaginable keyword, even though there are rumors that the traffic estimates are inaccurate.

Wordstream- Wordstream can be a bit limited from its free side, but it’s a powerful tool.

Wordtracker – A lot like Wordstream; pretty limited, but free and not-Google.

Domain Samurai – No doubt, it pulls from Google’s data, but it has a few smart filtering options that could help you find some good long-tail phrases. Moreover, its free too.

Free Email Marketing Tool

Mailchimp – I’d mention other options if there were any that were even close to as good as this. To be honest about it, this service rocks and the basic plan is free. The advanced plans are pretty reasonable too, and the added features are fantastic.

Windward system five software

If you have a small business you can improve the services you offer t your customers. There is software in the market that you can download for ease of use. One such software is the windward system five. It offers a flexible, affordable, purchasing inventory, reporting capabilities and an integrated financial management. It is designed for small business owners. Using this software can take your retail business to the next level. It helps in keeping track of your store transactions including taxes, sales, gross profit, customer details, label printing and staff actions.


The Windward system five is one f the newest software that is suitable for small and midsized business to control their business operations. The software provides an accounting package that has a real time inventory management. It also has numerous features that you can enjoy by using this software. One of the features is signature capture option. The option helps to reduce the duplicate paperwork and invoices. POS barcode support is the other feature and it works with several scanners in the market. The software also allows you to add or subtract switches. Therefore, you can easily customize your program to meet your business practices.


Easy to use

It is easy to learn how to operate system five. All you have to do is just to use point can click. However, you can also make use of bar code scanners, keyboards; weigh scales and even macro keyboards. If you are using windows, then you will have an easier time to navigate system five. You can find your way out easily. It is easy and even someone who do not have any accounting background can use it. The best thing about the software is that it does not need any special skills or training to use.

Reduced cost

Given that you do not have to train any of your employees, you can save money. Furthermore, you can save on time given that the software is easy to use. You also do not have to worry about errors as a result of re-entering the information. Therefore, you will only need to spend money getting this software. Your staff will not have any problem adjusting to the use of the windward system five.

Increase sales

If you want to increase sales, then you should think about getting the system five software. Not only will you be able to serve many customers but the customers will also be committed once they place an order. Therefore, you increase the opportunity to grow your business.

Whether you are just getting started or you are established; the importance of keeping good accounting records cannot be stressed out enough. Therefore, it is vital that you go for software that will not give you a difficult time. The windward system five software is all you need to keep track of your business. Do not hesitate to get it and you will be amazed at the benefits it will bring your business. Go ahead and give it a try and see your business blossom.

Why the right branding is so important for your retail products business

packagingMany marketing specialists talk about the importance of branding. All of these experts stress the need of being able to come up and promote your brand when you’re starting a product line or an enterprise. But why exactly is a branding an important aspect of marketing ?

Brand refers to a phrase, word, symbol, or any other characteristic that identifies a product or service as separate from those of other sellers. Brand positioning refers to customers’ capability to position and identify the brand under different circumstances and link to the brand name, sign, and so on to certain relations in memory.

When you start marketing your company, product or services to various markets you will want to make sure that people know about the product or business and this is what you need branding for. It is through branding that people will remember and distinguish you from other companies. You can stand out from the rest just by having strong brands branding.

What is packaging and how does it relate to branding?

Packaging ensures the product is protected while on the distribution channel or during storage, this is obvious benefits of packaging, but there are more and more important functions of packaging.

In today’s competitive business world, packaging is seen as a major approach to gaining competitive advantage. Packaging help customers to recognize and associate products with a specific brand. Businesses have started finding techniques to sell their products through better and attractive designs and packaging. Attractive packaging designs and labels not only protect the products from damages but they are also essential in grabbing the attention of the consumer.

Reasons to branding

The brand is what you use to catch the attention of your intended market. Aside from the name, there is also what you call the tagline. The tagline is a very short statement that is put alongside the brand logo. It is very short, just a few words long, but it’s also very powerful. The tagline is used to drill into the consumer’s minds what you have that will benefit them.

Competitive advantage. Having a strong brand will give your products or business a competitive edge. When you have a well-positioned brand, it means when the consumers think about a problem you product solves they will directly relate to you and your business, and this increases the likelihood of the customers purchasing from you.

Customer loyalty. Customers want to relate with a strong brand, and you will be the first preference whenever they want to purchase a product. A Strong brand will help in the process of acquiring loyal customers.

When you have branded, you will realize that many people take note of it and remember the business as opposed to having an advert sitting in amongst a whole lot of other ones in a magazine or on a website. There are many advantages of branding a business compared to having a generic business that is the same as the other businesses.

When you choose to get branding for your company you should have it professionally designed. This will make sure that you get the correct marketing strategies and that you choose the appropriate colors and font. If you do this, you will make your branding even more visible and easy for people to see and read.